The rest, as they say, is history thanks to a clever marketing person called Regis McKenna. Like locating a reliable mechanic, competent marketing assistance is hard to come by but very beneficial if discovered. Here are some criteria I’ve come up with to assist you to evaluate a marketing tool’s worth.
Dig the dirt out and do some research
One should begin there since one should not spend time with someone who does not have solid credentials. Credentials and work history may tell you a lot about a person’s reliability and reliability as an expert. Call that a red flag and walk on if they are not making such information readily available.
Be aware of The Hidden Agenda
I know this may come as a surprise to you, however, some marketers aren’t always honest. Many people who call themselves promotional gurus are really just trying to push their own products rather than helping you advertise yours. Their true motive is to make a profit off of you purchasing their product (ebook, program, video tutorials, etc.). Since every firm is unique and has its own set of issues, there is no one-size-fits-all answer, and thus a cookie-cutter strategy is not only dishonest but also a squander of effort and resources.
How they do it themselves!
If somebody is terrible at selling themselves, then no one would try to employ them to advertise. And the ineptitude with which many self-proclaimed “masters” in marketing advertise themselves rarely fails to surprise me. Their products are dull, their site is difficult to use, they don’t have any videos, etc. And they always employ the same tired justification: ” Just don’t stand there and take it; instead, get the hell out of there!
Conclusion
You probably already know that recommendations are another common technique to locate helpful resources. Keep in mind that compatibility is relative, and just because somebody works well for one of your friends or colleagues doesn’t guarantee they will work well for you. Picking the appropriate marketing aid is crucial to the future of your firm, and I’m sure Steve Jobs will concur. This selection should be a little less difficult with these suggestions in mind.
