While it is true that internet technology has transformed the business world with tremendous benefits that have enhanced business processes, it can also be asserted that internet-driven economy has a commensurate level of drawbacks which must be guarded against if you are a business person and want to remain advantageously positioned and profitable in the constantly evolving internet-driven economy. There are multiplicities of unfavourable downsides that have been enabled by an internet-based economy that must be guarded against if you are business persons. Some of the imminent dangers to business that has been encouraged by the internet economy encompass cybercrime, malicious software, security breach, hacking and much more. The ramifications of being susceptible to any of these downsides could be debilitating to a business person or organization with the possibilities of staggering monetary forfeiture, devaluation of company equity, discouragement of brand loyalty, loss of market share, and much more. While there are very many drawbacks to the internet economy, there are various counteractive measures that can be implemented to protect the business from various unwanted setbacks which are succinctly captured by the following:

  1. Cloud computing security: cloud computing security offers an efficient way of data storage which is further enhanced by data is consumed and delivered. More importantly, cloud computing offers a remarkably safer option for data when compared with conventional methods. Cloud computing security employs the strategic use of a series of applications, software, and controls such as Deterrent controls, Preventive controls, Detective controls and corrective controls furthermore, the effective use of data security and encryption makes cloud computing security a remarkably safe option for business persons and organizations.
  2. The effective use of antivirus and anti-malware  protecting your data from virus and malware is imperative to business success in the internet economy. When you have an up-to-date antimalware and antivirus software on your various operating systems, you can be certain that your business data is protected from various forms of spyware, malware viruses, Trojans, worms and so on that could destroy your business data while interfering with the entire business process and resultantly affecting business success.
  3. Sensitizing end-users on various protection measures and protocols There are a variety of end-user measures that can be implemented for the protection of financial details from hackers and other dangers. It is imperative that these various measures are properly introduced to customers throughout the course of various business processes as this could be instrumental in protecting customers from dangers.
  4. Implementing security measures on your portable devices Phones, tablets, and the like shave to be adequately protected from hackers through the use of passwords and secret pins as this could be decisive in the war against hackers and other potentially dangerous technology-aided approaches that can cripple your business by stealing company data.
  5. Implement a double verification protocol When you are able to implement a double verification protocol through the use of two distinctive digital security protection measures you can be certain that it would become extremely difficult and nearly impossible for your database or financial details to be compromised.